Website Design and Development Process
Website design and development process, from gathering initial information, to the creation of your website, and finally maintenance to keep your website up to date and current.
STEP 1 - Information Gathering & Planning
The first step in designing a successful website is to gather information. Many things need to be taken into consideration when the look and feel of your site is created.
This first step is actually the most important one, as it involves a solid understanding of the company it is created for. It involves a good understanding of you - what your business goals and dreams are, and how the web can be utilized to help you achieve those goals.
It is important that your web designer start off by asking a lot of questions to help them understand your business and your needs in a website.
Certain things to consider are:Purpose
What is the purpose of the site? Do you want to provide information, promote a service, sell a product… ?Goals
What do you hope to accomplish by building this website? Two of the more common goals are either to make money or share information.Target Audience
Is there a specific group of people that will help you reach your goals? It is helpful to picture the "ideal" person you want to visit your website. Consider their age, sex or interests – this will later help determine the best design style for your site.Content
What kind of information will the target audience be looking for on your site? Are they looking for specific information, a particular product or service, online ordering…?
Using the information gathered from step one, it is time to put together a plan for your website. This is the point where a site map is developed.
The site map is a list of all main topic areas of the site, as well as sub-topics, if applicable. This serves as a guide as to what content will be on the site, and is essential to developing a consistent, easy to understand navigational system. A good user interface creates an easy to navigate website, and is the basis for this.
During the planning phase, your web designer will also help you decide what technologies should be implemented. Elements such as interactive forms, ecommerce, flash, etc. are discussed when planning your website.
STEP 2 - Drawing & Design
Drawing from the information gathered up to this point, it's time to determine the look and feel of your site.
Target audience is one of the key factors taken into consideration. A site aimed at teenagers, for example, will look much different than one meant for a financial institution. As part of the design phase, it is also important to incorporate elements such as the company logo or colors to help strengthen the identity of your company on the website.
We will create one or more prototype designs for your website. This is typically a .jpg image of what the final design will look like. Often times you will be sent an email with the mock-ups for your website, or a step further by giving you access to a secure area of their website meant for customers to view work in progress.
Either way, your designer should allow you to view your project throughout the design and development stages. The most important reason for this is that it gives you the opportunity to express your likes and dislikes on the site design.
In this step, communication between both you and your designer is crucial to ensure that the final website will match your needs and taste. It is important that you work closely with us, exchanging ideas, until you arrive at the final design for your website. Then development can begin…
STEP 3 - Development & Testing
The developmental stage is the point where the website itself is created. At this time, we will take all of the individual graphic elements from the prototype and use them to create the actual, functional site.
This is typically done by first developing the home page, followed by a "shell" for the interior pages. The shell serves as a template for the content pages of your site, as it contains the main navigational structure for the website. Once the shell has been created, your designer will take your content and distribute it throughout the site, in the appropriate areas.
Elements such as interactive contact forms, flash animations or ecommerce shopping carts are implemented and made functional during this phase, as well.
This entire time, your designer should continue to make your in-progress website available to you for viewing, so that you can suggest any additional changes or corrections you would like to have done.
Testing - Delivery
At this point, your web designer will attend to the final details and test your website. They will test things such as the complete functionality of forms or other scripts, as well last testing for last minute compatibility issues (viewing differences between different web browsers), ensuring that your website is optimized to be viewed properly in the most recent browser versions.
A good web designer is one who is well versed in current standards for website design and development. The basic technologies currently used are XHTML and CSS (Cascading Style Sheets). As part of testing, your designer should check to be sure that all of the code written for your website validates. Valid code means that your site meets the current web development standards – this is helpful when checking for issues such as cross-browser compatibility as mentioned above.
Once you give us the final approval, it is time to deliver the site. An FTP (File Transfer Protocol) program is used to upload the website files to the server. ToreoWeb Design offer fast domain name registration and web hosting services as well. Once these accounts have been setup, and your website uploaded to the server, the site should be put through one last run-through. This is just precautionary, to confirm that all files have been uploaded correctly, and that the site continues to be fully functional.
This marks the official launch of your site, as it is now viewable to the public.
STEP 4 - Release & Grow
The development of your website is not necessarily over, though. One way to bring repeat visitors to your site is to offer new content or products on a regular basis. ToreoWeb Design will be more than happy to continue working together with you, to update the information on your website. We offer maintenance packages at reduced rates, based on how often you anticipate making changes or additions to your website.
If you prefer to be more hands on, and update your own content, there is something called a CMS (Content Management System) that can be implemented to your website. This is something that would be decided upon during the Planning stage. With a CMS, we will utilize online software to develop a database driven site for you.
A website driven by a CMS gives you the ability to edit the content areas of the website yourself. You are given access to a back-end administrative area, where you can use an online text editor (similar to a mini version of Microsoft Word). You'll be able to edit existing content this way, or if you are feeling more adventurous, you can even add new pages and content yourself. The possibilities are endless!
It's really up to you as far as how comfortable you feel as far as updating your own website. Some people prefer to have all the control so that they can make updates to their own website the minute they decide to do so. Others prefer to hand off the website entirely, as they have enough tasks on-hand that are more important for them to handle directly.
That's where our help comes in, once again, as we can take over the website maintenance for you - one less thing for you to do is always a good thing in these busy times!
Other maintenance type items include SEO (Search Engine Optimization) and SES (Search Engine Submission). This is the optimization of you website with elements such as title, description and keyword tags which help your website achieve higher rankings in the search engines. The previously mentioned code validation is something that plays a vital role in SEO, as well.
There are a lot of details involved in optimizing and submitting your website to the search engines – enough to warrant its own post. This is a very important step, because even though you now have a website, you need to make sure that people can find it!
All in all, Your ToreoWeb Designer will work closely with you on a very similar process to this one. A good working relationship with your designer, including an open line of communication, is important to ensure that they are creating a successful website that will help your business grow.